CONCEPT IVANUSHKA-DURACHOK: VALUE AND DYNAMIC ASPECT

In the article, concept Ivanushka-durachok is considered as a national precedent name. The national-cultural significance of proved based on opinion predecessors. deformations axiological paradigm young Russian speakers are exemplified by this concept, modifications in its existence fixed overtime. It argued that change semantics explained development linguistic consciousness native over past 40 years. course research, psycholinguistic methods and corpus linguistics were used. dynamics evaluative value indicated. concluded semantic potential name has been deformed. Its assessment vector student changed from positive to slightly negative. was found most preschoolers some schoolchildren do not know hero at all, have any associations with him, poorly represent his character traits, remember fairy tales which participates, reproduce plot collisions associated hero, complete (and even partial) understanding actions characteristics antipodes, environment. This evidenced results an associative experiment, according still recognizable tale folklore inscribed schoolchild’s world picture. However, he attributed invincible, disinterested, kind, trusting will God, savvy, fearless, generous, highly moral. perceived primarily intellectually limited, unkempt unengaging. According schoolchildren, suitable for personal friendship. author considers simplification transformation Ivanushka-durachok’s be mutation cultural code. emphasis assessed diffusion idiosyncrasy, unjustified debasement. analysis can help correct work fairy-tale texts kindergartens elementary schools, used teaching literary reading.